How Can You Take Advantage of Opportunities on LinkedIn

LinkedIn is continuing to get bigger and bigger and it continues to be a great resource for businesses and employees to connect with one another.

One of the best things about LinkedIn is the Shared Connections feature. This feature makes it possible to find people like potential clients and then see what connections you have in common. Shared Connections then makes getting a virtual introduction that much easier.

Building up a strong LinkedIn network and being willing to introduce others (in good faith, of course always use your best judgment) can also increase what opportunities you can get in the future.

B2B marketing is often built through trust and word of mouth. Having a shared connection is a great way to start establishing some of that trust from the very beginning.

LinkedIn also has a community of active participants. LinkedIn Answers serves as a knowledge base where business representatives can establish authority and expertise by participating in the ongoing discussions. LinkedIn Groups is an opportunity for business professionals to interact with other topics relevant to his/her interests. One business successfully used LinkedIn Groups as a way to build business leads. This business opted to engage in relevant industry discussion and offered business services when requests were made, thereby bringing in a highly targeted business lead. Actively participating in LinkedIn is often one of the best ways to not only help people out, but also to make a connection for your service and even generate leads.

Answering questions across LinkedIn Answers and LinkedIn Groups doesn’t mean to simply put out the marketing blurb, but to really engage and offer feedback and solutions. Again, social media is most effective when it is genuine.